Balink helps enterprises succeed in their transformation into a Social Enterprise.
Social Revolution: The Web is Shrinking
Sources: Ben Elowitz, Wetpaint / comScore
Customers are adopting social networks, and businesses are scrambling to keep up. Some companies are succeeding better than others; the key is implementing an effective strategy for what is fast becoming known as Customer Engagement. One key aspect of Customer Engagement involves tapping into social networking as a new channel within your existing support management processes. The goal is to deepen relationships with customers, improve and strengthen them through more meaningful interactions.
Balink Customer Engagement for Facebook
With Balink Customer Engagement, you can now engage customers by opening your Salesforce CRM directly to the world most viewed social network. Let your customers create new support cases, post comments, get case updates and view top solutions directly from your Facebook page. With the ability to post, comment and validate support issues and feedback, your customers can crowd-source the best solutions directly from their favorite social website. And your support organization stays on top of all valuable users interactions taking place in facebook about your products.
At the same time, Balink Customer Engagement allows you to reach out to customers who normally would not use traditional support channels. All of this while providing consumers with easy access and better user experience.
Collaboration at your Customers Finger Tips
What really makes Balink Customer Engagement so powerful is the ability to collaborate and share pertinent information about key aspects of your products within your users community. Rather than the traditional one to one information broadcast model that predominates in the customers portals and call centers, Balink Customer Engagement inherits the DNA of the social network. Organizations and consumers can now benefit from the community-like paradigm which is core to the social network experience. This transition instantly gives business managers the ability to listen and share pertinent information
Crowd-sourcing for your customers
Support Organization connected to the Social Network
Enriched Users demographics information
Reduce cost of your support organization that can now cope better with duplicate clients issues and publish effective FAQ on the company’s Facebook page. Reduce the number of those long support calls that often stem from poor or none existent product support information on the websites, and benefit from the value of comments provided by peers on your Facebook Customer Engagement.
Target your main Market with Ease
Define and target the most valuable profile by analyzing all the facebook users who apply to your own app. Use this key information to better understand your users demographics, patterns of product usage as well as to plan your future campaign.