E-commerce strategy

New balance

New Balance Homepage

We followed UX standards and aligned the UI to ensure a better experience.

Main goals

Bring New Balance International’s identity to New Balance Israel.
Improve the Basket and Checkout process.
Use UX Standards across the whole website.

Pain points

Unattractive UI
Confusing checkout process
Lack of identity, not aligned to New Balance’s brand
Confusing navigation & architecture of information issues
Non-optimal use on mobile
Filters hard to use in catalog page
UX issues, unexpected behavior across the website

Brainstorm

Took UX best practices into the project
Aligned the UI to the brand
Facilitated navigation
Improved checkout process
Responsiveness as a priority for user’s convenience

Our main goal was to be aligned to the International Brand and improve the User Experience across the website .

The new homepage brings the international brand at user’s first sight.

New Balance homepage and scroll view

New Balance catalog

The new catalog and filters make easier to find the items the user is looking for.

The new product page improves the users’ buying experience by adapting UX standards.

New Balance product page

New Balance checkout process

The checkout process gets easier and faster, so the user will want to come back.

New Balance screens

Check out
the project .

www.newbalance.co.il

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contact

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in touch.

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