E-commerce strategy

Optical center

Optical Center catalog

Optical Center is France’s first store to allow reading glasses online purchase.

Main goals

Redesign User Interface and User Experience
Be able to align with current web trends and thus respond to the strategy of the company Optical Center.
Proposal covers the scenarios on the Eyeglasses and Sunglasses product pages up to the payment page.

Pain points

Unattractive UX & hard to access data
A homepage far from the standards of the current web even if 20% of Traffic begins with it.
Unattractive user journey
Some part of the site is difficult to access
Non-optimal use on mobile
Non-alignment with current web standards in terms of interfaces Basic principle at UX level not respected (Call to Action, Primary Button, etc.)

Brainstorm

To create a brand's visual identity, it is important to understand its environment, starting with the sector to which it belongs.

Improvement and simplification of the existing
Update of the e-commerce site aligned with current web trends
It's values, expertise and axes of differentiation

Our main goal was to redesign the existing website and make it more user friendly .

Our Basket Management makes the whole buying process much easier

Optical Center basket management

Optical Center virtual tour

The virtual tour improves the user’s buying experience without leaving home.

Optical Center screens

Check out
the project .

www.optical-center.fr

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